By Dr. Serkan Toto – On Japan's Game Industry
Rakuten has announced the acquisition of Buy.com today. The expansion to the USA can now begin: When I covered Rakuten back in July last year, I called it “the biggest e-commerce site you never heard of”. And in fact, the eponymous Japanese company behind the B2B2C market place (which is currently...
What is Rakuten and how does this company do against Amazon Japan? These are the two main questions I answer in this primer: The term “e-commerce” still lacks a universally valid definition, but even if you just bundle B2B and B2C transactions under it, it’s a multi-trillion dollar business...
Rakuten is one of the biggest fish in the Japanese Web market. In fact the service is a giant even by global standards: Rakuten is the country’s largest E-Commerce site (oh, that old word) and Japan is the world’s second biggest economy. This alone says a lot. The company is well known...
In absolute numbers but also in proportion, Amazon Japan is not as successful as it is in the US or Germany (my home country). However, it is doing surprisingly good. Wal Mart Japan tanked in the offline world, as you may know, even though they are not dead yet. In a rather bold move by Japanese...
By Dr. Serkan Toto – On Japan's Game Industry