By Dr. Serkan Toto – On Japan's Game Industry
What’s the difference between Facebook and Mixi? That’s a big question many regular (non-geek) social media users in Japan ask themselves and a challenge for Facebook Japan: if they think Mixi is basically the same as Facebook, there is no point in changing sides. While I could easily...
DeNA added two top social games from Mobage-town to Mobage on Android, beefing up its “Mobage.town For Smartphone” platform. Both games were developed by DeNA itself in Japan and are only available in Japanese. Sengoku Royal is a war themed role-playing that takes place in the middle...
In December 2010, DeNA announced a spectacular deal with Samsung under which the handset maker will pre-install DeNA’s mobile social gaming platform Mobage on its Android phones. Today, Japanese news site Keitai Watch has pictures that show how Mobage will be presented to end users of Samsung...
Facebook, Mixi, Twitter, GREE or Mobage? This is an anecdotal list of social media usage in Japan by brands, but it’s interesting. Tokyo-based ad and marketing company Agile Media Network, showed the following graph during the company’s Social Media Summit (via Internet Watch). The...
How can you quickly summarize Japan’s web history from 2005 to 2011? Motohiko Tokuriki, CEO of Tokyo-based ad and marketing company Agile Media Network, showed the following graph (via Internet Watch) during his company’s Social Media Summit today in Tokyo: Translation: 2005: Blogging...
It’s no secret that DeNA’s self-developed hit social game Kaitou Royal is the company’s main money maker. Now DeNA is planning to further monetize the Mobage title by turning it into a serialized manga and novel. DeNA has already started publishing the digital versions of the...
By Dr. Serkan Toto – On Japan's Game Industry