By Dr. Serkan Toto – On Japan's Game Industry
In October last year, GREE caused quite a splash in the mobile and console gaming worlds with their announcement that they partnered up with Square Enix. The deal included a social reboot of popular (and awesome) 3DS game “The World Ends With You” and “Final Fantasy...
Yesterday was a big day for DeNA: the Mobage operator yesterday unveiled a new corporate logo and announced it has changed its brand identity on a global scale. The company explains: DeNA’s new corporate logo expresses the company’s revamped corporate slogan: “Delight and Impact...
Mega-popular card battle game Rage Of Bahamut has passed the 10 million user mark, maker Cygames announced today. The company reported 3 million users for their flagship titles just 3 months ago – in other words, users are going totally nuts over the Mobage game. In Korea alone Rage Of...
I can’t say this is a big surprise: GREE has just launched its own messenger app on the App Store and Google Play – very, very quietly. Aptly named GREE Messenger, the app is limited for download in a few countries for this soft launch. On iOS, for example, it’s available in the...
The following charts are part of a presentation I recently gave on Japan’s social gaming industry, highlighting the differences between GREE, Zynga, and Mobage operator DeNA in terms of financials. What many people outside Japan don’t realize is that when it comes to business, both...
Namco Bandai‘s social gaming business is doing very, very well: the company today announced it counts a total 30 million users across their social games offered on the Japanese market. There are various reasons for this success: Namco Bandai has partnerships with Mobage and GREE, usually uses...
By Dr. Serkan Toto – On Japan's Game Industry