Tagmixi

Here is the link to a column I wrote on the race between Facebook Japan and Mixi for the journal for the American Chamber Of Commerce in Japan. Excerpt: A platitude often proffered regarding doing business in Japan is that pursuing a one-size-fits-all internationalization strategy mostly results in...

Facebook Japan has a hard time winning against the country’s No. 1 social network, Mixi, so far. But why? Sized at an estimated $5.6 billion in 2007, Japan boasts one of the biggest online advertising markets in the world – a huge potential just waiting to be tapped by foreign social networks...

Mixi is a made-in-Japan phenomenon: how did they acquire millions of users, go IPO and keep down Facebook in Japan? Japan’s biggest social network is called Mixi, launched in February 2004 by the company of the same name. Drawing in one in five web users in the country, Mixi now boasts over 15...

Facebook‘s CEO Marc Zuckerberg personally traveled to Tokyo to announce the launch of the Japanese version of his super-successful social network. Actually he came for just a day (on May 20th), gave a few interviews telling why Japanese people should join Facebook and left. It goes without...

Facebook has flaws. Some management decisions are sometimes debatable to say the least. And yes, some requests get can get on your nerves. But in my view, Facebook is still the best place to connect with people. Much better than Friendster, Bebo, MySpace etc. No Facebook Japan yetUpdate: Facebook...