By Dr. Serkan Toto – On Japan's Game Industry
Tokyo-based social gaming company Rekoo Japan (the parent company has its HQ in Beijing) caused a sensation in summer 2009 with a title called Sunshine Ranch. Rekoo launched the Farmville-like game on Mixi, right after Japan’s biggest social network opened its app platform, and attracted a...
On March 10, just one day before the big earthquake hit Japan, Mixi launched a promotion campaign on Japanese TV. But on the day of the quake, Mixi pulled the spots and is now introducing a total of six (entirely new) commercials on its website. The overall idea here is to explain how easy it is to...
Following a small hiccup, Japan’s largest social network Mixi today announced the Mixi iPhone app was updated and is now ready for download in the App Store. While the screenshots Mixi released look great (I will try the app out myself very soon), the first reviews that are currently landing...
Mixi, Japan’s largest social network, has never invested too much work in its official iPhone app [iTunes link]. The app provided a terrible user experience, but after Mixi launched “Mixi Touch” in September (a touch control-friendly mobile site), that wasn’t a big problem...
Mixi has announced that users are now able to check the login status of their friends more easily. The new function makes it possible to break down one’s friend list into users who have been on Mixi in the last hour or week and those who haven’t. The new function, which isn’t...
Mixi today announced the launch of “Socialphone”, an app that will make it easier for Android users to access the social network on their handsets (Mixi started offering the official Mixi app for Android in December last year). Socialphone can be downloaded for free from the Android...
By Dr. Serkan Toto – On Japan's Game Industry