By Dr. Serkan Toto – On Japan's Game Industry
One big trend in Japan’s social gaming industry is that local video game makers, from smaller developers to listed companies, are starting to produce more and more social games for GREE, DeNA, and Mixi. Japanese business daily The Nikkei recently investigated how successful three major video...
CyberAgent has announced it started offering its hit game Twinkle Bar on Mixi Touch (the smartphone browser version of Mixi) and Ameba Mobile. The title, a bar management simulation, has racked up 2 million users on Mixi Mobile (Mixi on feature phones) in about a year. On Ameba Mobile (Ameba on...
I will be in the US (namely San Francisco and LA) for a few days next month to visit various companies and do other things. By coincidence, the JETRO (Japan External Trade Organization) will be holding an interesting event during that time, on July 29, in San Francisco: Social Networks and Casual...
According to an email I received today from Mixi (they didn’t post the information on their website for some reason), the NIKEiD social banner ad campaign they started earlier this month on their site worked. Does this pave the way to another channel of monetization for Japan’s biggest...
I tried to answer the question “How Big Is Japan’s Social Gaming Market” back in February by aggregating numbers from three different sources. And now Mitsubishi UFJ Morgan Stanley Securities in Tokyo has issued a new report with their own findings regarding future growth of...
Roughly 25 of the 30 billion or so page views Japan’s biggest social network Mixi is seeing per month come from mobile phones, meaning it’s not a big surprise that today Mixi announced it will revamp the feature phone version of its service on June 22. The company says the new design is...
By Dr. Serkan Toto – On Japan's Game Industry