By Dr. Serkan Toto – On Japan's Game Industry
I regularly get asked how big Japan’s market for social games (deployed on GREE, Mobage, Mixi etc.) actually is. The short answer is it depends on who you ask – and you should be careful which numbers to rely on. Let’s just look at 3 sources: 1) Japanese government In July last...
More mobile social games in the US: GREE has just switched on the English website of their San Francisco-based subsidiary, GREE International, Inc. This comes after the opening of the US office last month. GREE International also posts news via a new Twitter account and a corporate blog. 2...
What’s the difference between Facebook and Mixi? That’s a big question many regular (non-geek) social media users in Japan ask themselves and a challenge for Facebook Japan: if they think Mixi is basically the same as Facebook, there is no point in changing sides. While I could easily...
Facebook, Mixi, Twitter, GREE or Mobage? This is an anecdotal list of social media usage in Japan by brands, but it’s interesting. Tokyo-based ad and marketing company Agile Media Network, showed the following graph during the company’s Social Media Summit (via Internet Watch). The...
How can you quickly summarize Japan’s web history from 2005 to 2011? Motohiko Tokuriki, CEO of Tokyo-based ad and marketing company Agile Media Network, showed the following graph (via Internet Watch) during his company’s Social Media Summit today in Tokyo: Translation: 2005: Blogging...
A question I often get asked in the scope of my consulting work is: how many users do you think GREE can get at the maximum? Today, during a social media event in Tokyo, GREE executive Naoya Ito (background) says GREE is aiming for 100 million members. Ito went on saying that this Zynga-esque...
By Dr. Serkan Toto – On Japan's Game Industry