By Dr. Serkan Toto – On Japan's Game Industry
GREE isn’t losing time in capitalizing on the acquisition of online advertising company Atlantis last month. The company today announced the so-called GREE Ad Program that is supposed to help its partners in two ways, by: attracting users by placing ads in Atlantis’ ad network...
Android adoption in Japan is accelerating at a fast clip as of late, and now GREE is reacting with a partnership it just entered with KDDI au, Japan’s 2nd biggest mobile carrier. Both companies plan to set up the so-called “GREE Market” that will be accessible for Android users...
Localizing social games for different parts of the world is a big challenge, especially for Japan-based game makers. And now GREE announced they have partnered up with a total of 6 companies to assist providers of social games in this process. These developers can expect help with localizing games...
GREE today announced the launch of a new potential hit game: “Ryuu Ga Gotoku Mobile” is the name of the social game version of Ryuu Ga Gotoku, a famous action-adventure series that started in 2005 on the Sony PS2. The video game version is known as “Yakuza” in the US and...
Facebook Japan still has one or two things to learn about the local social media scene, it seems. Tokyo-based tech blog Asiajin (I am a writer) is reporting that a few decisions made by Facebook leave the Japanese confused about the company’s terms of use. Facebook is trying to enforce the...
What percentage of sales are DeNA (Mobage) and GREE generating through sales coming from their own games as opposed to those from third-party game providers? That’s a question I get asked regularly. Both DeNA and GREE publicly break down how much they are making through ads as opposed to...
By Dr. Serkan Toto – On Japan's Game Industry