By Dr. Serkan Toto – On Japan's Game Industry
Why are GREE and Mobage operator DeNA monetizing better than global social gaming juggernaut Zynga? That’s the question I tried to answer in a presentation I gave a few weeks ago. The 14 reasons I came up with are by no means covering everything that can be said about this topic, but I do...
Just a few weeks after investing in Wizcorp, GREE acquired a stake in another Tokyo-based social game maker. GREE has invested an undisclosed sum to buy 49.2% of GeePlus, recently spun off of digital content company Polygon Magic. As GeePlus was formally established just a few days ago, the startup...
I don’t know what it is with GREE and airports, but following the Haneda and Narita airports in Tokyo, GREE decided to install promotional banners in the US, too. Pictured below is a set of banners currently being used at the international airport in San Francisco (where GREE International...
Ten days after changing the brand name of “PlayStation Suite” to “PlayStation Mobile” during the E3, Sony Computer Entertainment President Andrew House gave an interesting interview to Japanese business daily The Nikkei today. House said that the Android-based mobile game service will be...
GREE International just launched a “promotion site” (I don’t know what else to call it) to promote their service to an English-speaking audience. Not only is the design weird (the homepage looks like the cover of a printed brochure), the content is, too: the company basically just...
Five weeks after the Funzio deal in the US, GREE acquired another foreign social game maker. This time, the company went for Korean startup PaprikaLab, which has released a number of titles on Facebook and mobile devices so far. GREE teamed up with Seoul-based COM2US for a social baseball game last...
By Dr. Serkan Toto – On Japan's Game Industry