By Dr. Serkan Toto – On Japan's Game Industry
Japan’s biggest e-commerce company Rakuten has announced it teamed up with Google Japan to bring Google Adsense to various Rakuten properties. Under the deal, the Google ads will be placed: in the Rakuten toolbar on the PC (from May 10) on Infoseek on the PC, Rakuten’s web portal (from...
It took a while, but according to The Nikkei, Google Japan is finally introducing TrueView ads on the Japanese version of YouTube. TrueView lets viewers on YouTube decide over which ads they want to watch or ignore. The obvious goal here is to get new advertisers and establish a new revenue stream...
Good news for Yahoo Japan and Google Japan: The country’s Fair Trade Commission gave the green light to a proposed cooperation between Yahoo Japan and Google, stating that the deal wouldn’t “immediately” violate antitrust rules. In July this year, Yahoo Japan announced it...
No deal with Bing Japan: Japan’s largest website and search engine, Yahoo Japan, decided to collaborate with Google Japan today: The spectactular search deal Microsoft and Yahoo struck last summer doesn’t extend to all country markets. In Japan, Yahoo search will be powered by Google in the...
Google Japan is only the No. 2 in Japan’s lucrative search market, trailing the country’s biggest website, Yahoo Japan. But it now wants to win in Japan through boosting its mobile search: Google may be the leader in the worldwide search engine market, but in Nippon, it has some...
Why is Yahoo Japan dominant? It’s not only beating Google Japan in search, but as a portal, it’s the country’s biggest online destination: Yahoo’s stake in Yahoo Japan is often cited as one of its most valuable assets, and indeed Yahoo is considering selling it as a quick fix to...
By Dr. Serkan Toto – On Japan's Game Industry