By Dr. Serkan Toto – On Japan's Game Industry
Here is the link to a column I wrote on the race between Facebook Japan and Mixi for the journal for the American Chamber Of Commerce in Japan. Excerpt: A platitude often proffered regarding doing business in Japan is that pursuing a one-size-fits-all internationalization strategy mostly results in...
Here is the link to a column I wrote on foreign Internet startups in Japan for the journal for the American Chamber Of Commerce in Japan. Excerpt: There is one thing three of America’s biggest web services—Ebay, MySpace and Facebook—have in common: Despite being household names in large parts of...
Facebook Japan has a hard time winning against the country’s No. 1 social network, Mixi, so far. But why? Sized at an estimated $5.6 billion in 2007, Japan boasts one of the biggest online advertising markets in the world – a huge potential just waiting to be tapped by foreign social networks...
I met Facebook‘s co-founder and former CTO (until May this year) Adam D’Angelo yesterday in Tokyo. Adam came to Japan on a private trip. He was “guided” by his long-time friend Matyas who recently graduated from the California Institute of Technology and can speak perfect...
Mixi is a made-in-Japan phenomenon: how did they acquire millions of users, go IPO and keep down Facebook in Japan? Japan’s biggest social network is called Mixi, launched in February 2004 by the company of the same name. Drawing in one in five web users in the country, Mixi now boasts over 15...
Facebook‘s CEO Marc Zuckerberg personally traveled to Tokyo to announce the launch of the Japanese version of his super-successful social network. Actually he came for just a day (on May 20th), gave a few interviews telling why Japanese people should join Facebook and left. It goes without...
By Dr. Serkan Toto – On Japan's Game Industry