By Dr. Serkan Toto – On Japan's Game Industry
Promotion for social games the DeNA way, part 2: after the pretty cool cooperation with online restaurant service Gourmet Navigator, DeNA is starting a second real-world campaign. This time the company is working together with Japanese electronics retailer chain Bic Camera to promote its hit game...
Just so you working in the social games industry don’t miss it, here is the link to DeNA‘s Annual Report 2011. DeNA just uploaded the report, it’s in English and 70 pages long: DeNA Annual Report 2011 I will grind through it in the days to follow, as the report contains tons of...
DeNA just announced it will establish a joint venture with video game powerhouse Bandai Namco Games on October 1. The new company, which will be called BDNA, will be based out of Tokyo and capitalized at 100 million yen (US$1.3 million). The idea is to combine Bandai Namco’s (decade long)...
After GREE announced they will open an office in Singapore “this spring” (which never happened, but they are partnering with mig33 there), DeNA followed suit today: the company just announced the establishment of DeNA Asia in Singapore to drive forward the expansion of Mobage to other...
It took them a while, but DeNA finally released Mobage for iOS on the Japanese App Store on Thursday (iTunes, Japanese only). The free app was made available at the same time as three games, namely Solitaire, Reversi and Ninja Royale. Smartphone users in Japan were able to access Mobage through the...
Here’s a quick run-down on DeNA (Mobage)-related news I wasn’t able to cover in the last 2 weeks (listed chronologically): July 25, 2011: Five Japanese star game makers decide to create games exclusively for Mobage (article in English) July 27, 2011: DeNA starts offering Mobage worldwide (my...
By Dr. Serkan Toto – On Japan's Game Industry