By Dr. Serkan Toto – On Japan's Game Industry
Japan’s leading social gaming companies GREE, DeNA, Mixi, NHN, CyberAgent, and Dwango (which established an industry council back in March) have released a new set (Japanese only) of self-regulatory measures. Last month, the industry tackled just the kompu gacha mechanic in a guideline, but...
Japan is the only country in the world where social games are being advertised on national TV on a regular basis. The newest title to get the TV promotion treatment is Final Fantasy Brigade, Square Enix’ first social version of the popular RPG franchise. Final Fantasy Brigade is doing very...
Why are GREE and Mobage operator DeNA monetizing better than global social gaming juggernaut Zynga? That’s the question I tried to answer in a presentation I gave a few weeks ago. The 14 reasons I came up with are by no means covering everything that can be said about this topic, but I do...
Ten days after changing the brand name of “PlayStation Suite” to “PlayStation Mobile” during the E3, Sony Computer Entertainment President Andrew House gave an interesting interview to Japanese business daily The Nikkei today. House said that the Android-based mobile game service will be...
DeNA not only released their financial projections for the first quarter of this fiscal year today, the Mobage operator also said it plans to buy back a good portion of its own shares – a maximum of 14 million of them. And DeNA is ready to spend up to a quarter billion US dollars (20 billion...
DeNA today announced its financial results forecast for the first quarter of fiscal 2012 (April to June 2012), and things aren’t looking too bad – in the light of the recent complete (kompu) gacha shock and the regulation that came with it. Because of the kompu gacha shock, DeNA decided...
By Dr. Serkan Toto – On Japan's Game Industry