By Dr. Serkan Toto – On Japan's Game Industry
Namco Bandai‘s social gaming business is doing very, very well: the company today announced it counts a total 30 million users across their social games offered on the Japanese market. There are various reasons for this success: Namco Bandai has partnerships with Mobage and GREE, usually uses...
In June, Bandai Namco caused quite a splash when the company announced a partnership with GREE under which a number of selected social games would be released on GREE’s Japanese and global platforms. (Before that, Bandai Namco inked a similar deal with Mobage in 2011, which was even refreshed in...
Apparently, things aren’t going too well between DeNA and Namco Bandai, two companies that entered a spectacular partnership right after the Tokyo Game Show last year. Following the deal, Namco Bandai rolled out a number of hit titles on Mobage, i.e. Tales of Kizna, Idolmaster, and mega hit...
Bandai Namco’s excellent, Gundam-based Sci-Fi social game Gundam Masters reached the two million user milestone on GREE. The title was released on September 1 last year and racked up the first million users in about 4 weeks. In other words, growth slowed down significantly, but Namco Bandai...
Bandai Namco announced [PDF] that one of their titles on GREE, Gundam-based Sci-Fi social game Gundam Masters, has hit 1 million registered users on October 3. What’s interesting is that the game was released just on September 1, meaning it added an impressive 1,262 players per hour since...
DeNA just announced it will establish a joint venture with video game powerhouse Bandai Namco Games on October 1. The new company, which will be called BDNA, will be based out of Tokyo and capitalized at 100 million yen (US$1.3 million). The idea is to combine Bandai Namco’s (decade long)...
By Dr. Serkan Toto – On Japan's Game Industry