By Dr. Serkan Toto – On Japan's Game Industry
It took a while, but according to The Nikkei, Google Japan is finally introducing TrueView ads on the Japanese version of YouTube. TrueView lets viewers on YouTube decide over which ads they want to watch or ignore. The obvious goal here is to get new advertisers and establish a new revenue stream...
Japan’s No. 1 mobile carrier, NTT Docomo, opened a feature-phone only “app store” on December 6, 2010. The portal started with 1,200 apps, one million music titles and a total of 30,000 e-books, with all content exclusively for download onto Docomo’s feature phones. Docomo gets...
Facebook, Mixi, Twitter, GREE or Mobage? This is an anecdotal list of social media usage in Japan by brands, but it’s interesting. Tokyo-based ad and marketing company Agile Media Network, showed the following graph during the company’s Social Media Summit (via Internet Watch). The...
How can you quickly summarize Japan’s web history from 2005 to 2011? Motohiko Tokuriki, CEO of Tokyo-based ad and marketing company Agile Media Network, showed the following graph (via Internet Watch) during his company’s Social Media Summit today in Tokyo: Translation: 2005: Blogging...
A lot can be said about the differences between Mixi and Facebook Japan (and who will win), but what does Mixi itself say? Today, during a social media event in Tokyo, Mixi gave some insight on how they see things. According to Mixi executive Tsuji Masataka, the key difference between his company...
Rakuten CEO Mikitani today explained why his company’s American subsidiary Buy.com has acquired DecisionStep, the company behind ShopTogether, a social shopping tool None of this information is available in English anywhere, so here we go: At a press conference in Tokyo, Mikitani said that...
By Dr. Serkan Toto – On Japan's Game Industry