By Dr. Serkan Toto – On Japan's Game Industry
Promotion for social games the DeNA way, part 2: after the pretty cool cooperation with online restaurant service Gourmet Navigator, DeNA is starting a second real-world campaign. This time the company is working together with Japanese electronics retailer chain Bic Camera to promote its hit game...
It’s no secret that DeNA’s self-developed hit social game Kaitou Royal is the company’s main money maker. Now DeNA is planning to further monetize the Mobage title by turning it into a serialized manga and novel. DeNA has already started publishing the digital versions of the...
The biggest hit title on DeNA’s social gaming platform Mobage-town (Mobage) is Kaitou Royal. It’s rumored that this one game accounts for a big chunk of DeNA’s revenue and profits. Now TechCrunch Japan editor Ryuichi Nishida is reporting on Twitter that Takeshi Otsuka, the master...
I put together the following article for Social Casino Intelligence, the biggest publication covering the global social casino industry. The link to the online version of the original piece is here. The US$5 billion social gaming market in Japan is unique in many ways, but one of the most striking...
Today is a big day for DeNA: after rolling out the awesome-looking Infinity Blade Cross on Mobage for Japanese iPhones, the company just announced the launch of Daum Mobage in South Korea. The partnership with Daum, one of Korea’s biggest web portals, was announced last November. The plan is...
Emblem Of The Gods, a social card battle game DeNA launched on Mobage last November, has racked up 500,000 users. DeNA first released the title on Mobage for feature phones before rolling out a smartphone (browser) version in December. Overall, Emblem Of The Gods is doing OK (the game is in the top...
By Dr. Serkan Toto – On Japan's Game Industry