By Dr. Serkan Toto – On Japan's Game Industry
First ads, now books: GREE keeps on diversifying its business. The social game company announced quite a spectacular deal with major publisher Kadokawa, under which it will distribute Kadokawa’s e-books, magazines, manga and other content to users of cell phones. Both companies are trying to...
GREE isn’t losing time in capitalizing on the acquisition of online advertising company Atlantis last month. The company today announced the so-called GREE Ad Program that is supposed to help its partners in two ways, by: attracting users by placing ads in Atlantis’ ad network...
Mixi today announced the launch of “Socialphone”, an app that will make it easier for Android users to access the social network on their handsets (Mixi started offering the official Mixi app for Android in December last year). Socialphone can be downloaded for free from the Android...
Android adoption in Japan is accelerating at a fast clip as of late, and now GREE is reacting with a partnership it just entered with KDDI au, Japan’s 2nd biggest mobile carrier. Both companies plan to set up the so-called “GREE Market” that will be accessible for Android users...
It seems Rakuten‘s drive towards internationalization is continuing. CEO Hiroshi Mikitani said in an interview with Japanese newspaper Mainichi that: he wants to see Rakuten grow its international business ten-fold in 15 years Rakuten will open their online mall Rakuten Ichiba in four...
Localizing social games for different parts of the world is a big challenge, especially for Japan-based game makers. And now GREE announced they have partnered up with a total of 6 companies to assist providers of social games in this process. These developers can expect help with localizing games...
By Dr. Serkan Toto – On Japan's Game Industry