By Dr. Serkan Toto – On Japan's Game Industry
It has now become easier for players of social games on Mobage for smartphones and Yahoo Mobage to pay for virtual items, at least for Android handset owners subscribed to KDDI au. DeNA announced that these subscribers can purchase “Mobacoins” (DeNA’s virtual currency) via...
Dwango has inked a deal with Paypal Japan that allows users of Nico Nico Douga to pay their monthly subscription fees via Paypal. So far, Nico Nico users were just able to choose between payment via credit cards or the monthly cell phone bill. Obviously, the motivation for Dwango here is to make it...
GREE currently boasts around 560 social games coming from 240 third-party developers (which GREE calls “partners”). And 24 of these partners received the so-called GREE Platform Award on Thursday for some of their most successful games. The awards were given away based on such criteria...
GREE organized the so-called GREE Platform Forum earlier this week in Tokyo, an event that gave CEO Yoshikazu Tanaka the chance to motivate existing and potential third-party developers and analyze the current state of affairs and future of his company. During the event, he (and a GREE marketing...
First ads, now books: GREE keeps on diversifying its business. The social game company announced quite a spectacular deal with major publisher Kadokawa, under which it will distribute Kadokawa’s e-books, magazines, manga and other content to users of cell phones. Both companies are trying to...
GREE isn’t losing time in capitalizing on the acquisition of online advertising company Atlantis last month. The company today announced the so-called GREE Ad Program that is supposed to help its partners in two ways, by: attracting users by placing ads in Atlantis’ ad network...
By Dr. Serkan Toto – On Japan's Game Industry