By Dr. Serkan Toto – On Japan's Game Industry
According to an email I received today from Mixi (they didn’t post the information on their website for some reason), the NIKEiD social banner ad campaign they started earlier this month on their site worked. Does this pave the way to another channel of monetization for Japan’s biggest...
Rakuten is continuing its aggressive internationalization: the company today created a special section on Thailand’s leading e-commerce site, TARAD.com (which Rakuten took over in 2009), that allows Japanese users to buy Thai products – in Japanese, directly from Thailand-based merchants...
I tried to answer the question “How Big Is Japan’s Social Gaming Market” back in February by aggregating numbers from three different sources. And now Mitsubishi UFJ Morgan Stanley Securities in Tokyo has issued a new report with their own findings regarding future growth of...
First Professor Layton, now DeNA has announced it scored another hit title for Mobage: Infinity Blade, the mega hit game for iOS, is scheduled to hit Mobage for smartphones in the fall of this year. The press release mentions this will be the case in Japan, but I am expecting DeNA to release the...
Nice win for DeNA today: “Professor Layton”, a mega hit video game, will be turned into a social game and published exclusively on Mobage this fall. Made by Fukuoka-based Level-5, the adventure game series sold a total of 12 million units worldwide so far. The social game, dubbed...
Roughly 25 of the 30 billion or so page views Japan’s biggest social network Mixi is seeing per month come from mobile phones, meaning it’s not a big surprise that today Mixi announced it will revamp the feature phone version of its service on June 22. The company says the new design is...
By Dr. Serkan Toto – On Japan's Game Industry