By Dr. Serkan Toto – On Japan's Game Industry
Knights Of The Crystals, sometimes called a social version of Final Fantasy, has made the jump from GREE on feature phones to smartphones, namely GREE for iOS and Android (the title, a social RPG/card game, has also been available in English on Facebook for months now). Square Enix launched the...
Promotion for social games the DeNA way, part 2: after the pretty cool cooperation with online restaurant service Gourmet Navigator, DeNA is starting a second real-world campaign. This time the company is working together with Japanese electronics retailer chain Bic Camera to promote its hit game...
Truth be told, I don’t quite understand GREE‘s internationalization strategy, but here we go: the company announced dates and locations for a total of five new offices outside Japan. Here’s the full list: GREE Korea (in Seoul, from October 2011) GREE Singapore (from October 2011)...
DeNA did it for Mobage back in February, now Mixi is following: it’s now possible for subscribers to KDDI au using Mixi on Android phones to make payments via “KDDI au Kantan Kessai”. This mobile settlement service makes it possible to pay for Mixi points, Mixi’s virtual...
Earlier this week, Japan’s biggest real-identity social network Mixi changed two things on its website: First, Mixi introduced a new logo, as you can see on the picture below: Second, Mixi launched a new feature, Mixi Pages, which works much like Facebook pages: individuals, companies...
Rakuten makes another step into selling digital content. The company has announced the launch of the website for their e-book store “Raboo” two days ago: So far, only buyers of Panasonic’s e-reader UT-PB1 were able to access Raboo from their device, but now anybody can purchase books through...
By Dr. Serkan Toto – On Japan's Game Industry