By Dr. Serkan Toto – On Japan's Game Industry
Nice win for DeNA and maker Square Enix: Final Fantasy Brigade, the first social game using IP from the super-popular console RPG series Final Fantasy, has racked up 2 million users on Mobage. Square Enix has come up with a weird campaign to commemorate the milestone: users can get a so...
GREE has announced a wide-reaching partnership with Dentsu, one of the biggest advertising agencies in the world. What’s interesting is that the alliance is supposed to bolster GREE’s internationalization efforts (and they do need every bit of help they can get in that area). In...
A total of six top Japanese social game makers and platforms formed a council to self-regulate their monetization models, specifically with an eye on protecting younger players. The list includes: arch enemies GREE and DeNA Japan’s largest social network Mixi (which operates a social gaming...
Mixi, Japan’s biggest social network (still), is getting more serious about social commerce: the company has entered a partnership with Mobage operator DeNA to launch Mixi Mall. The social commerce platform was pre-announced back in January. DeNA is bringing in its experience in running a...
It has become quiet about Yahoo-Mobage, the PC-based social gaming platform Yahoo Japan (the country’s biggest website) and DeNA launched in October 2010, in recent months. But now Yahoo Japan, on its company blog, says that the platform has reached the 7 million registered user mark. It took...
Tokyo-based gumi, one of the biggest 3rd party social game makers in Japan (and a GREE investee), is ready to go global, it seems. The company has appointed Masaru Ohnogi as the senior executive manager for its foreign business segment. Ohnogi launched gaming company Grest America in the US in 2010...
By Dr. Serkan Toto – On Japan's Game Industry