By Dr. Serkan Toto – On Japan's Game Industry
GREE announced it has partnered up with Level-5 to bring a total of three social games from the Fukuoka-based company to their platform. Level-5 previously rolled out its first social game ever, Professor Layton Royale, on Mobage. The games will be released when GREE launches its globally unified...
One Piece Grand Collection, currently the No. 2 game on Mobage, has crossed the 3 million user mark, maker Bandai Namco is reporting. The “social figure collection game” was launched in January. It took the title 5 days to rack up 1 million players in 4 days, and another million 17 days...
Nice win for DeNA and maker Square Enix: Final Fantasy Brigade, the first social game using IP from the super-popular console RPG series Final Fantasy, has racked up 2 million users on Mobage. Square Enix has come up with a weird campaign to commemorate the milestone: users can get a so...
GREE has announced a wide-reaching partnership with Dentsu, one of the biggest advertising agencies in the world. What’s interesting is that the alliance is supposed to bolster GREE’s internationalization efforts (and they do need every bit of help they can get in that area). In...
A total of six top Japanese social game makers and platforms formed a council to self-regulate their monetization models, specifically with an eye on protecting younger players. The list includes: arch enemies GREE and DeNA Japan’s largest social network Mixi (which operates a social gaming...
Mixi, Japan’s biggest social network (still), is getting more serious about social commerce: the company has entered a partnership with Mobage operator DeNA to launch Mixi Mall. The social commerce platform was pre-announced back in January. DeNA is bringing in its experience in running a...
By Dr. Serkan Toto – On Japan's Game Industry