Rakuten is continuing its aggressive internationalization: the company today created a special section on Thailand’s leading e-commerce site, TARAD.com (which Rakuten took over in 2009), that allows Japanese users to buy Thai products – in Japanese, directly from Thailand-based merchants...
Rakuten Cooperates With Sony And Others In E-Book Standard [E-Commerce]
Rakuten apparently believes in the future of e-books: the company announced they have reached an agreement with Sony, Panasonic, and major book retailer Kinokuniya to cooperate in the development of an industry standard for e-books in Japan. The goal is to do away with barriers that exist between...
Yahoo Japan Beefs Up Yahoo Shopping With FashionNavi [E-Commerce]
Yahoo Japan just added FashionNavi to its popular Yahoo Shopping site, a similar image search engine that’s supposed to make shopping easier and drive sales. The way it works is similar to Hitachi’s (now shut down) Gazopa: if a user needs to find another item that fits the one they are...
Rakuten Enters Brazilian Market [E-Commerce]
Rakuten isn’t stopping: after building up presences in North America, all parts of Asia, and Europe, it’s now South America’s turn. Japan’s biggest e-commerce company has bought a 75% stake in Ikeda, a Sao-Paolo-based e-retailer. Further details weren’t disclosed...
Rakuten: After Indonesia, Malaysia And The Philippines Are Next Targets [E-Commerce]
Indonesia isn’t enough: Hiroshi Mikitani, CEO of Japan’s largest online retailer Rakuten said at a press conference in Jakarta yesterday that after entering Indonesia, his company wants to expand to other countries in the South East Asia. Mikitani singled out the Philippines and...
Rakuten Officially Launches Rakuten Belanja Shopping Mall In Indonesia [E-Commerce]
After the soft launch of Rakuten Belanja in March, Japan’s biggest e-commerce company Rakuten has now officially opened Rakuten Belanja, their online B2B2C shopping mall in Indonesia. In partnership with PT Global Mediacom, the country’s ‘s largest media group, Rakuten Belanja...