By Dr. Serkan Toto – On Japan's Game Industry
Advertising mobile games on television doesn’t sound intuitive at this point in time, given the immaturity of the mobile gaming industry, the now less important position of TV as a marketing channel, high production costs for ads, inability to track effectiveness, problems in attributing user...
Colopl (3668), the Tokyo-based company which I recently called “the biggest mobile game maker you never heard of”, is running from one milestone to the other. Last week, Colopl announced it has amassed a whopping 60 million registered users across its portfolio of games on iOS and...
One current trend to be observed Japan’s mobile gaming industry is that the era of the classic card battler genre is coming to an end. In its place, “classic” RPGs with a card battle and other social elements are starting to pop up as of late, often with impressive production...
Capcom (9697) released social RPG “Street Fighter x All Capcom” in Japan, an original RPG specifically designed for smartphones. The game features characters from over 20 titles the company released over the years. Street Fighter x All Capcom is one of the many products the company...
Social networking services in Japan never really put much emphasis on chatting for several reasons: even the biggest homegrown social network Mixi (2121) waited years before releasing such a feature in 2012. Mixi’s move was caused by the meteoric rise of LINE, and other social services...
GungHo Online Entertainment (3765), the company behind Japan’s biggest smartphone game Puzzle & Dragons, has published its financial report for Q3 (July-September 2013) yesterday. And things are not looking as good as last quarter (note: there are no English-language documents available). To be...
By Dr. Serkan Toto – On Japan's Game Industry