By Dr. Serkan Toto – On Japan's Game Industry
According to a report just published in the Nikkei Keizai Shimbun Online, LINE Corp. is planning to combine user data with a cloud CRM solution from Salesforce.com to deliver targeted ads to the users of its messenger app. The new ad service is exclusively aimed at companies that are operating...
Tokyo-based mobile gaming behemoth Colopl (3668) today announced its flagship app “Quiz RPG: World Of Mystic Wiz” racked up 26 million downloads within Japan. The new milestone was reached on May 31. Quiz RPG stood at 17 million users at the beginning of this year. It seems to be just a matter of...
A lot has been written and said about how hit-driven the mobile game business has become over the last few years, but if the industry needed another bit of evidence, here it is: the market cap of Mixi (2121), Japan’s once biggest social network, has eclipsed that of Mobage operator DeNA...
Tokyo-based MM Research Institute released an overview on the Japanese market for tablets yesterday. According to the report, a total of 7.48 million units were shipped domestically in fiscal 2013 (April 2013-March 2014), which is up 30.5% year-on-year. This number is slightly above the projection...
Right after announcing a new studio, GREE (3632) proper announced a new title for the Japanese market today, “Lost Land Tactics”. In the strategy sim, players join guilds and battle each other in quests and s0-called “raid battles”. GREE says that the main selling point of...
Candy Crush maker King has been testing the waters for a while but now decided it is worth entering Japan’s mobile gaming market with an own office. The company has set up “King Japan” in Tokyo to take care of the local user base. It’s the 10th King office, next to presences...
By Dr. Serkan Toto – On Japan's Game Industry