By Dr. Serkan Toto – On Japan's Game Industry
In Japan, a title called “Kaito Royale” is often credited with having kick-started the social gaming boom in this country as a whole. The first-party game – which works much like Mafia Wars – from DeNA was launched on Mobage in October 2009, and is still very, very popular...
DeNA today announced the launch of two native iOS apps of their own hit social games Kaito Royale and Nouen Hokkorina (a farming simulation) for Mobage. Both apps are available in Japanese only (Mobage for iOS isn’t available in English yet). App Store downloads: Kaito Royale for Mobage Nouen...
DeNA‘s Kaito Royale isn’t only successful on Mobage, the company’s own platform. It’s also available – and very popular – on Mixi, Japan’s largest real identity social network. In fact, Gamebiz reports that the game hit 6,007,985 users today, at 11am JST...
If you still needed proof that Kaito Royale, the No. 1 title on Mobage, is Japan’s biggest social game (over 10 million registered users), here’s another hint: as probably the first social game in the world, Kaito Royale will be turned into a TV series. As in the game, there will be...
Promotion for social games the DeNA way, part 2: after the pretty cool cooperation with online restaurant service Gourmet Navigator, DeNA is starting a second real-world campaign. This time the company is working together with Japanese electronics retailer chain Bic Camera to promote its hit game...
After turning their No. 1 social game Kaito Royale into a novel in February this year, DeNA now inked another cross-media adaptation/licensing deal with their brand: Kaito Royale is now a manga, too. The comic will be published on Young Jump (shown on the left on the picture below) and Cookie (on...
By Dr. Serkan Toto – On Japan's Game Industry