Japan’s PC gaming industry continues to grow.
Just before Tokyo Game Show 2024 started last week, Japan’s Computer Entertainment Supplier’s Association (CESA) shared data showing how rapidly the sector in this country has been expanding.
According to CESA, Japan’s PC gaming market almost tripled in size from 2019 to 2023, reaching US$1.6B last year.
(The number may sound low in dollar terms, but note the Japanese yen has been extremely weak over the last years and still is.)
Here is a chart based on CESA’s data (software only):
CESA also says that the PC accounted for 13% of the size of Japan’s gaming market overall in 2023 (US$12.7B) vs just 5% in 2019 (when the overall market was at US$10.4B).
What’s interesting further is that the specific market share for consoles has been staying solid at around 20% since 2019, mainly due to the incredible success of the Nintendo Switch in Japan.
Visit my 2022 article on the PC gaming market in Japan for further analysis – which I think still largely stands but to which I today would add the rise of portable PC gaming devices in this country as an additional driver for market growth.
