Tokyo-based MM Research Institute released an overview on the Japanese market for tablets yesterday.
According to the report, a total of 7.48 million units were shipped domestically in fiscal 2013 (April 2013-March 2014), which is up 30.5% year-on-year.
This number is slightly above the projection MM Research released last May.
MM Research has raised estimates for 2014 and 2015 as well, now expecting tablet shipments in Japan to top 10 million as early as 2015. The upwards trend is projected to continue until at least 2016:
Here are the detailed numbers:
2012: 5.68 million units
2013: 7.48 million (+30.5%)
2014: 9.2 million (+23%)
2015: 10.3 million (+12%)
2016: 11.3 million (+11.3%)
Apple’s iPad Loses Market Share In Japan
While Apple continues to be the leading producer of tablets in Japan, its market share in fiscal 2013 dropped to “just” 43.8%, after reaching a whopping 52.5% in 2012.
Here is how MM Research breaks down the market by manufacturer:
Here are the detailed numbers for each manufacturer:
Apple: 43.8%
Asus (Nexus): 17.4%
Fujitsu: 6.7%
Sony: 5.8%
Amazon: 4.9%
In terms of tablet operating systems, MM Research finds that with 45.7% (slightly up from 42.4%), Android for the first time overtook iOS (43.8%) on the Japanese market. Windows comes in third with 10.5%.
