By Dr. Serkan Toto – On Japan's Game Industry

Puzzle & Dragons Passes 3 Million Downloads, Gets Second TV Spot [Social Games]

P

That was quick: about three weeks after reaching 2 million downloads, Japan’s most successful platform-free social game Puzzle & Dragons crossed the 3 million mark.

Puzzle & Dragons was released in the Japanese App Store in February this year and on Android in late September.

The title hit 1 million downloads in mid-July, 2 million on October 20, and maker GungHo says the 3 million milestone was achieved on November 5 (260 days after the first version was pushed out on the App Store).

There can be no doubt that the TV commercials GungHo started airing in mid-October contributed to the growth.

Here is the first one again:

Here is the new (second) one that advertises Puzzle & Dragons on Japanese TV since the end of October:

http://youtu.be/k1DXYQ3Fnp4

Puzzle & Dragons in English is scheduled to go live this month.

Via Social Game Info

About the author

Dr. Serkan Toto

I am the CEO & Founder of Kantan Games Inc., an independent consultancy focused on Japan’s game industry.

Please feel free to connect via Email (Serkan at kantangames.com), LinkedIn or Twitter.

Please subscribe to updates on this site via Email.

By Dr. Serkan Toto – On Japan's Game Industry