By Dr. Serkan Toto – On Japan's Game Industry

Presentation: 14 Reasons Why GREE And DeNA Monetize Better Than Zynga [Social Games]

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Why are GREE and Mobage operator DeNA monetizing better than global social gaming juggernaut Zynga? That’s the question I tried to answer in a presentation I gave a few weeks ago.

The 14 reasons I came up with are by no means covering everything that can be said about this topic, but I do think they cover the key aspects.

For background:
DeNA’s latest financial results
GREE’s latest financial results
Summary of studies on the size of Japan’s social gaming market (infographic)

Here’s the presentation (direct link to SlideShare):

 

About the author

Dr. Serkan Toto

I am the CEO & Founder of Kantan Games Inc., an independent consultancy focused on Japan’s game industry.

Please feel free to connect via Email (Serkan at kantangames.com), LinkedIn or Twitter.

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By Dr. Serkan Toto – On Japan's Game Industry