By Dr. Serkan Toto – On Japan's Game Industry

LINE: NHN Japan’s Social App Hits 40 Million Users [Social Networks]

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LINE, a social/messenger app for smartphones and other devices, made by NHN Japan (the Tokyo-based office of the Korean web company), keeps growing and growing.

Just a few weeks after hitting 30 million registered users (on April 18), the app reached the 40 million mark on June 6. Growth seems to slow down (NHN Japan reported the 20 millionth user on March 5), and there is a lot of marketing power behind the success now, but still, these are amazing numbers.

The first version of LINE was released in the Japanese App Store on June 23, 2011. In other words, the app added 40 million registered users in under year.

Today, the app is available for free on iOSAndroidWindowsMac, and Japanese feature phones (for tablet users, NHN Japan is offering a browser version).

LINE has over 18 million registered users in Japan alone. This chart shows how quickly the app grew over time:

About the author

Dr. Serkan Toto

I am the CEO & Founder of Kantan Games Inc., an independent consultancy focused on Japan’s game industry.

Please feel free to connect via Email (Serkan at kantangames.com), LinkedIn or Twitter.

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By Dr. Serkan Toto – On Japan's Game Industry