It has become quiet about Yahoo-Mobage, the PC-based social gaming platform Yahoo Japan (the country’s biggest website) and DeNA launched in October 2010, in recent months.
But now Yahoo Japan, on its company blog, says that the platform has reached the 7 million registered user mark.
It took Yahoo Mobage:
- 51 days to get to the first million members
- 53 more days to add another one million
- another 61 days to reach 3 million users
- another 73 days to get to 4 million players
- and 183 (or so) more days to reach 6 million users in November 2011.
There are currently about 200 games on Yahoo Mobage – spectacular success stories like Dragon Collection or Kaito Royal are scarce, but a few games do have over one million users.
The platform is the only PC-based social gaming platform in Japan that really matters (Mixi has more users and a PC site with social games, but the number of players is low, and 80% of Mixi’s traffic is mobile).