One key reason why Japan’s social gaming platforms are so successful is frictionless payment. Both DeNA and GREE have put a lot of effort in optimizing this part of their business in the past, and now GREE made it even easier to pay for virtual goods.
GREE users in Japan that don’t want to pay for items with their phone bill, credit card, e-money, etc. can buy physical prepaid cards starting tomorrow. As their distribution partner, GREE chose Seven Eleven, which operates a total of 13,685 convenience stores all over Japan.
There will be two versions of the so-called GREE Coin Pre-Paid Cards (see below), one with for 5,000 Yen (4,762 GREE coins), and one with 1,500 Yen (1,429 GREE coins).
For social networks, GREE is a pioneer when it comes to prepaid cards for gaming content in Japan. Outside Japan, Zynga, for example has been following this strategy for a long time (Zynga cards are now available in the US, Europe, Latin America, etc.).
