On March 10, just one day before the big earthquake hit Japan, Mixi launched a promotion campaign on Japanese TV. But on the day of the quake, Mixi pulled the spots and is now introducing a total of six (entirely new) commercials on its website.
The overall idea here is to explain how easy it is to use Mixi, in a “cool” way.
I personally like the videos a lot, and you can view all six Mixi videos here.
