By Dr. Serkan Toto – On Japan's Game Industry

Mixi Updates Its iPhone App, Pulls It Hours Later [Social Networks]

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Mixi, Japan’s largest social network, has never invested too much work in its official iPhone app [iTunes link]. The app provided a terrible user experience, but after Mixi launched “Mixi Touch” in September (a touch control-friendly mobile site), that wasn’t a big problem anymore.

Nevertheless, Mixi today announced it has finally updated its iPhone app to version 2.0.0, adding a slew of new features. So far so good, but just a few hours later, I received yet another press release in my inbox: apparently Mixi detected some technical problems, which prompted the company to pull the official app from the App Store altogether (it’s not available at this point – March 25, 10.20pm Japanese time).

I will post a few screenshots and information once the app becomes available again. It’s about time, as Mixi has seen rapid growth in smartphone access in recent months.

About the author

Dr. Serkan Toto

I am the CEO & Founder of Kantan Games Inc., an independent consultancy focused on Japan’s game industry.

Please feel free to connect via Email (Serkan at kantangames.com), LinkedIn or Twitter.

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By Dr. Serkan Toto – On Japan's Game Industry