By Dr. Serkan Toto – On Japan's Game Industry

DeNA: Mobage-town Is Now Called Mobage (And Gets A New Logo)

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DeNA just announced that it will rebrand its mobile social gaming platform Mobage-town to just “Mobage” from March 28. Mobage will also be the brand name for international markets. ngmoco’s plus+ community will be absorbed into Mobage from that day as well.

At the same time, DeNA unveiled a new logo for Mobage, which you can see above (the smartphone logo is on the far right).

Yahoo Mobage, the social games site DeNA runs with Yahoo Japan, also gets a new logo:

This move again shows that DeNA is trying to make itself ready to consolidate and internationalize this year. I am very skeptical about the last part, but I wish them the best.

About the author

Dr. Serkan Toto

I am the CEO & Founder of Kantan Games Inc., an independent consultancy focused on Japan’s game industry.

Please feel free to connect via Email (Serkan at kantangames.com), LinkedIn or Twitter.

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By Dr. Serkan Toto – On Japan's Game Industry