DeNA today announced it will make it possible for the 2 million users of Yahoo Mobage, its PC-based social games platform run with Yahoo Japan, to pay via online banking.
The obvious goal is to remove friction for players paying real money for virtual in-game or avatar-related items (and to boost revenue in the process).
DeNA itself says it wants to make it “smoother” for users to acquire Moba-coins, the virtual currency on Mobagetown and Yahoo Mobage.
Paying via online banking is not yet possible on mobile phones (for Mobagetown users).
