By Dr. Serkan Toto – On Japan's Game Industry

Report On Japan’s Social Gaming Market

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How are Mixi, Facebook Japan, GREE and DeNA (Mobage-town) doing at the moment? Here’s an interesting study released by MMD Research from Tokyo on Japan’s social games market.

This graph shows how social networks are used in Japan (green: brand awareness, purple: actual users)

This graph shows that 89.1% of Japanese users don’t use real names on social networks.

88.2% don’t use real pics:

Ratio of paying users (in red) vs non-paying ones (in gray) – in age groups (shown on the left) for GREE, Mobage and Mixi:

About the author

Dr. Serkan Toto

I am the CEO & Founder of Kantan Games Inc., an independent consultancy focused on Japan’s game industry.

Please feel free to connect via Email (Serkan at kantangames.com), LinkedIn or Twitter.

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By Dr. Serkan Toto – On Japan's Game Industry