CyberAgent (4751) is not only operating one of Japan’s biggest blog and social networks (Ameba) or producing mobile games (Rage Of Bahamut should be the most famous title outside Japan).
The company is also Japan’s biggest online ad provider, offering a whole array of products on feature phones, smartphones, and the PC.
As such, the following report CyberAgent released should be taken with a grain of salt: according to the study conducted together with market research firm Seed Planning, Japan’s “market for ads using ad tech” has grown significantly from US$1.5 billion in 2013 to US$2.1 billion in 2014.
For the report, CyberAgent defines ads using ad tech as “high-level advertising delivery that targets specific users or
Internet advertising to deliver information via systems that efficiently use advertising transaction.”
The industry is projected to keep growing until at least 2017, when the size is estimated to reach US$3.2 billion.
Here’s the key chart:
More specifically, these ad products are being broken down to:
- Real Time Bidding (RTB)-based display ads
- CPC/CPM-based ads
- “results reward”-based ads*
*It should be noted that the last product is the Japanese/English term for CPI/CPA-based ads.
The report in full can be accessed in English here.
